A two-sided luxury marketplace enabling brand partners to distribute vouchers via Punjab & Sind Bank, rewarding consumers for positive financial literacy, UPI payments, and security behavior.
Companies (Amazon, Swiggy, BookMyShow) pay advertisement fees to PSB to distribute their vouchers, creating a brand-new revenue stream for the bank.
Consumers earn legendary rarity rewards when they complete security checks, pass cybersecurity lessons, or prevent fraudulent transfers.
Every voucher mint, distribution, and redemption is written to a Solidity smart contract — creating an unalterable audit trail for regulators and judges.